The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |  cover image

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

Is a Guarantee So Important?

A guarantee just tells the customer like, Hey, there is a backdoor here. If something goes haywire. So guarantees just make us feel safe. It's always a risk to spend money on something. And it's even more of a risk when you are spending money on a less proven commodity such as a startup or a new cohort.

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