How to Use the Writing to Build a Big Audience

Most of my ideas, my half-baked ideas start on Twitter. I'll just like say something into the ether and see what happens. And then I'll talk about it. Or vice versa, I'll have a conversation and I'll go tweet about it. You know, I wrote this book and now we're talking about it. It's almost like we have two separate processors going on. Then we have our writing processor. They sort of like can work in unison or, you know, kind of work in tandem to really generate interesting ideas and help you articulate them.

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