Writing With Empathy - Six Questions You Should Ask Yourself

Amitai Etzioni: I am such a strong believer in writing with empathy. So many of us forget to actually consider what our reader wants and needs. The Tata Nano, which is this little car that was revolutionized the automotive industry because of four stupid little words - it's just so utterly lacking in empathy. What they want versus what they need. If you have a unique insight on what your customers need, you're going to build a large audience and make a lot of money.

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