How to Write Hooks With the ABC123 Copywriting Framework | 2min snip from The Growth Guide: Self-Improvement | Greatness | Impact | Creators

Principles for clear thinking and confident writing with Ben Putano

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

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How to Write Hooks With the ABC123 Copywriting Framework

The four steps to build it becoming more persuasive. I borrowed from a USC professor named Jay Conger who just done a lot of research on this. He lists out these four steps, establishing credibility, finding common ground, using vivid examples and connecting emotionally. These are all techniques we can also use to persuade someone to simply read what we write.

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