Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Introduction
00:00 • 3min
Productized Services - What's Out of Bounds?
02:31 • 2min
How Much Time Do You Spend on Product Services?
04:14 • 3min
The Three-Month Plan
06:49 • 2min
How Much of a Lift Is Too Much?
08:29 • 3min
The Cost Bias
11:25 • 3min
Build Trust and Deliver Value in the Roadmap Phase
14:05 • 2min
How Do You Measure Customer Satisfaction?
15:41 • 3min
It's Not Black and White in the Objective Sense
19:00 • 2min
The Challenge of Productized Services
21:27 • 3min
The Worst Thing to Do When You're a Vendor
24:40 • 2min
Building Your Reputation Is All It Is
26:23 • 2min
5,000 Dollars Is a No Brainer Price in Lots of Spaces
28:05 • 2min
How to Determine the Bottom Price of a Productized Service
30:21 • 3min
Selling a Feeling
33:43 • 3min
How to Love Positive Feelings
36:42 • 2min
Commandos Are Not Good at That
39:02 • 2min
How to Create Leverage Using Fixed Prices
40:55 • 3min
How to Document a Commando
44:13 • 3min
How Many Employees Do You Have?
47:05 • 2min
The Fruits of All the Marketing
49:00 • 2min
How to Outsource the Hands Work
50:31 • 3min
What's the Game Plan for Commoditizing?
53:50 • 2min
Is It's at Odds With Our Advisory Type Services?
55:29 • 4min
You Know It's a Challenge
59:05 • 3min
Is There Any Secrets to Creating a Better Business?
01:01:46 • 2min
How to Improve Your Business
01:03:37 • 3min