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Mitch Herrema - High Ticket Productized Services
Ditching Hourly
Selling a Feeling
I think we've been on a natural progression towards that because like I said we started off where the highest one was like 100 grand and that's crazy but we're now selling the same I'll call it feeling for 10 grand they don't really care about how far in the future we're planning or how deep we necessarily go if we go deep enough to make them feel good in the short term and confident then we're doing our job. If you can decrease your work by a factor of 10 but only decrease the value by a factors of two then you've created a much more profitable scenario for yourself. Everybody who sells something is selling a feeling anywayYeah I I feel like we're on a
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