Stacking Growth | The B2B Marketing Podcast

S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

Mar 30, 2023

01:09:21

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Episode notes

Introduction

2min

The Neurobiology of Influencer Marketing in B2B

3min

How Pepsi Decides to Use a Male NFL Player

4min

The Importance of Understanding Your Audience

5min

The Importance of Having a Salesperson in B2B

3min

The Perils of B2C Marketing

5min

The Power Shift in Power to the Creator

2min

How to Measure Revenue in B2B

5min

How to Find the Right Mix of Influencer Marketing and TV Ads

3min

10.

The Importance of Awareness in B2B

3min

11.

Influencer Marketing in the B2B Landscape

2min

12.

The Value of Content in Influencer Marketing

3min

13.

How to Build Awareness for Your Business

2min

14.

How to Target Your Audience and Understand Their Expectations

4min

15.

The Importance of Knowing Your Audience

5min

16.

How to Be an Influencer and B2B Creator

4min

17.

How Much Should You Charge an Influencer?

5min

18.

How to Get a Chili Piper

2min

19.

The Importance of Leaning People

5min

20.

How to Be a B2B Influencer

4min

Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing.

She outlines some main differences between strategy in B2C versus B2B, and what each could stand to learn from the other. Finally, she outlines a plan for “Carl’s Friend” who wants to get into Influencer Marketing – what to expect and how to approach brands!

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