Stacking Growth | The B2B Marketing Podcast

S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

Mar 30, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Neurobiology of Influencer Marketing in B2B
01:53 • 3min
3
How Pepsi Decides to Use a Male NFL Player
04:29 • 4min
4
The Importance of Understanding Your Audience
08:23 • 5min
5
The Importance of Having a Salesperson in B2B
12:54 • 3min
6
The Perils of B2C Marketing
15:31 • 5min
7
The Power Shift in Power to the Creator
20:23 • 2min
8
How to Measure Revenue in B2B
22:46 • 5min
9
How to Find the Right Mix of Influencer Marketing and TV Ads
27:30 • 3min
10
The Importance of Awareness in B2B
30:34 • 3min
11
Influencer Marketing in the B2B Landscape
33:24 • 2min
12
The Value of Content in Influencer Marketing
35:13 • 3min
13
How to Build Awareness for Your Business
37:56 • 2min
14
How to Target Your Audience and Understand Their Expectations
40:06 • 4min
15
The Importance of Knowing Your Audience
43:57 • 5min
16
How to Be an Influencer and B2B Creator
49:13 • 4min
17
How Much Should You Charge an Influencer?
53:11 • 5min
18
How to Get a Chili Piper
57:46 • 2min
19
The Importance of Leaning People
59:27 • 5min
20
How to Be a B2B Influencer
01:04:44 • 4min