Stacking Growth | The B2B Marketing Podcast cover image

S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

Stacking Growth | The B2B Marketing Podcast

CHAPTER

How to Target Your Audience and Understand Their Expectations

The first step is understanding your audience's mindset, knowledge and expectations. Then you need to understand where are they getting their information from? The second piece is identifying the type of talent that you should be working with. And then fourth one is distribution - reaching other audiences like them.

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