S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential
Stacking Growth | The B2B Marketing Podcast
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How to Target Your Audience and Understand Their Expectations
The first step is understanding your audience's mindset, knowledge and expectations. Then you need to understand where are they getting their information from? The second piece is identifying the type of talent that you should be working with. And then fourth one is distribution - reaching other audiences like them.
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