S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential
Stacking Growth | The B2B Marketing Podcast
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The Power Shift in Power to the Creator
The larger the following size of an influencer, the more leverage they have. The power dynamic that they're able to create is just by simply having a better understanding of their audience than the brand does. And while there are things that I need to adhere to from a brand safety standpoint, they definitely,. you know, abide by those as long as there's some management around that.
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