S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential
Stacking Growth | The B2B Marketing Podcast
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How to Find the Right Mix of Influencer Marketing and TV Ads
There's just a more sophisticated and kind of evolved mindset around marketing than in B2B where it's like, if it didn't work in this exact way or we can't measure it, then it's not good enough. So that's what I'm taking away from kind of what you just described as a different mindset around marketing"
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