The Perils of B2C Marketing

Cassidy: I think B2C marketers are just more sophisticated and have more experience in kind of the art of marketing than B2B. She says despite what you read in here, we still treat B2B buyers very unemotionally. Cassidy: It's not in B2B to sell someone, create a motion, usher them all the way through a transaction. "It's really just again to capture a little bit of information and hand them off to a person"