The Importance of Awareness in B2B

In B2B space, not only are we so focused on kind of that near-term lead, but we're also not even thinking in terms of like, nobody knows who the fuck you are to most of these brands. One thing I am seeing about around B2B is the community factor that I don't see in B2C. It's very few campaigns where it's a bi-directional relationship between the consumer and the creator. So I find that really interesting that I think that B2C can catch up on.