The Importance of Leaning People

Tal: Do you see that in the B2C space where an influencer is like, yeah, I'll just take your money and I'll pretend I'm using the shark vacuum or do they have to really admire the product? And do you see that changing at all in the B 2B space where the purchase prices are obviously a lot bigger? Carl: You can definitely create like brand differentiation just by the effectiveness of the content. But it's very difficult to control for that because that piece is basically, you know, referred to as exclusivity clause. Tal: It's also important to diversify the different types of creators that you work with. There's value in the users.