How to Measure Revenue in B2B

Tully: How can Tully and help all of us figure out how to take, you know, baby steps into B2B space in terms of doing this? There seems to be a lot of conversation around doing this. Arnold's kind of a, aren't you a pseudo influencer for chili piper or something like that? Or don't they pay you some money to do something over there? But like, they don't pay me money. They send me swag and wine and stuff like that. So how do we then take all this in your expertise and apply to B2B? Man, it's so much more sophisticated than any other marketing tool I've ever seen