The Importance of Understanding Your Audience

Cassidy: We structure the goal just based on the business objective that we had when the client briefed us. And then from there, we get into understanding what kind of creators are in the space? Who is our audience, you know, already following and who they see as tastemakers? So using those two insights, that essentially informs, okay, well, what types of verticals of influencers should we be looking at? It's all cognitive, it's just let's transfer information to them like an ebook or a webinar or something like that. Whereas I don't know if we're, if Cassidy, we're ready to go to B2B, but it's like