How to Be an Influencer and B2B Creator

Cassidy: How does Carl's friend become an influencer and B2B? Cassidy: The first step is becoming like what everything that you guys are doing, like refine labs has the playbook for essentially being able to become subject matter experts. Cassidy: You're going to have to find your own voice basically because you could have a really, really good piece of like a mental model. And then I'd say the last thing is just do whatever you need to do to create consistency,.