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S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

Stacking Growth | The B2B Marketing Podcast

CHAPTER

The Value of Content in Influencer Marketing

The value of content is being able to basically say or show something a hundred different ways, right? Because at least one of those ways is going to resonate with someone from the audience. Not everyone understands and not everyone receives information in the same way that you and I might. And understanding that has been super key.

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