S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential
Stacking Growth | The B2B Marketing Podcast
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How Much Should You Charge an Influencer?
The cost for creating content is a lot lower than what you actually see in the B2C space. A brand can pretty much justify a rate, especially if like that creator is key to being able to connect to their audience. It could range anywhere from like $2,000 to 50,000 for a piece or two pieces of content. On the B2B side, are we talking like hundreds of thousands of dollars?
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