S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential
Stacking Growth | The B2B Marketing Podcast
The Importance of Having a Salesperson in B2B
With B2C, you don't have a salesperson. There is no middleman. Your salesperson is literally your copy, your creative, your website,. With B2B, you do have someone that is adding color to things and they're trying to get a call. A lot of it is like spray and pray because it's about like revenue is very much becoming like a volume game.
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