Let's talk branding

Brandon Shockley - Brand tracking & research

Sep 28, 2021

51:41

Creator website

Highlights

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Episode notes

What is Brand Tracking and Why Does It Matter?

01:36

How Many Attributes Are You Associating With?

01:20

Brand Tracking - Is Everything Just Perfectly Law Like?

05:14

Latana - A Brand Strategy

05:29

Introduction

2min

What Is Branding?

4min

What Is Brand Tracking and Why Does It Matter?

3min

When Is It Really a Good Idea to Start Brand Tracking?

2min

Brand Tracking - What Are the Metrics Looking At?

3min

Building Unaided Awareness

5min

Do You Think Brant X Is Innovative?

3min

Brand Tracking - Is Everything Just Perfectly Law Like?

5min

The Role of Diplomacy in Market Research

2min

10.

Latana - A Brand Strategy

5min

11.

Do You Use Salients and Category Entry Points in Your Surveys?

3min

12.

Do You Know What You're Doing With Positioning?

2min

13.

How Much Research Is Enough?

3min

14.

What's Your Take on Behavior Versus Surveys?

3min

15.

Brand Tracking at Latana

4min

16.

The Future Fortis Field: Brand Salience and Brand Mental Access

3min

In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive into brand tracking and the metrics that matter. As a little bonus, I also have a mini-interview with Angelay Mullins, CMO at Latana, a brand-tracking tool.

Brandon on LinkedIn or Twitter

160over90
This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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Let's talk branding

Brandon Shockley - Brand tracking & research

What is Brand Tracking and Why Does It Matter?

How Many Attributes Are You Associating With?

Brand Tracking - Is Everything Just Perfectly Law Like?

Latana - A Brand Strategy

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