Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
What Is Branding?
01:38 • 4min
What Is Brand Tracking and Why Does It Matter?
05:30 • 3min
When Is It Really a Good Idea to Start Brand Tracking?
08:03 • 2min
Brand Tracking - What Are the Metrics Looking At?
10:23 • 3min
Building Unaided Awareness
13:09 • 5min
Do You Think Brant X Is Innovative?
18:22 • 3min
Brand Tracking - Is Everything Just Perfectly Law Like?
21:12 • 5min
The Role of Diplomacy in Market Research
26:26 • 2min
Latana - A Brand Strategy
28:23 • 5min
Do You Use Salients and Category Entry Points in Your Surveys?
33:52 • 3min
Do You Know What You're Doing With Positioning?
37:20 • 2min
How Much Research Is Enough?
39:19 • 3min
What's Your Take on Behavior Versus Surveys?
41:55 • 3min
Brand Tracking at Latana
44:31 • 4min
The Future Fortis Field: Brand Salience and Brand Mental Access
48:50 • 3min