In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive into brand tracking and the metrics that matter. As a little bonus, I also have a mini-interview with Angelay Mullins, CMO at Latana, a brand-tracking tool.
Brandon on LinkedIn or Twitter
- 160over90
- This episode is sponsored by Latana, the AI-powered brand tracking tool.
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
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letstalkbranding.substack.com
