Do You Think Brant X Is Innovative?

We're using the same sort of free choice picany scale as am rachel kennedy or jenny romantic put out. So you're basically asking, do you think brant x is innovative? And the answer is yes or no. There are some that i think are alittle less common, that are also really valuable. For people who have seen ads, we'll actually ask them to play back the content of that advertiseming. We measuring ad recall, a aided can be helped. It helps us understand what are some of the things that people actually take out of the message.