What's Your Take on Behavior Versus Surveys?

Bastes: I'm always curious about how you look at behavioral verses surveysn and asking people because, for example, recently, te the rise of sheriff searchas as an asometric is more like a behavior type of metric. Like, what's your take on the whole behavior part versus brand tracking, which is often more of a survey? Bastes: There isn't really a great way to do it. So i generally try to think about researches as there not being any sort of silver bullet as far as particular method.