4min chapter

Let's talk branding cover image

Brandon Shockley - Brand tracking & research

Let's talk branding

CHAPTER

What Is Branding?

A brand is a set of associations that people have. It's not something you can fully put down on a piece of paper. Marketing is the area of business management that deals with your customers. A branding as really creating the assets that do that. They might be visual and auditory assets or style of how you communicate.

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