5min chapter

Let's talk branding cover image

Brandon Shockley - Brand tracking & research

Let's talk branding

CHAPTER

Brand Tracking - Is Everything Just Perfectly Law Like?

Marketing expert explains why brands need to have a 'purpose' He says there are certain things which can polarize people. Brands should be able to find different places to play in that, he adds. Says it's not so much the philosophy behind brand purpose but how they use it.

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