The Role of Diplomacy in Market Research

i think sometimes as research people, as people working with data, we overlook the role of diplomacy in what we do. And some one told me recently this great quot which i've been using a lot, which is a smart people make you feel stupid. Brilliant people make you Feel Smart. So that just goes to that same point of life. How how do you make the stuff useful and practical? As agency and client. It's not necessarily that set of scores, a your mattres er to get you. Hey there. If you typical about people in marketig, they're talking ot elon musk and crypto and stuff. They don't know who any of us are. Where