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Brandon Shockley - Brand tracking & research

Let's talk branding

CHAPTER

Brand Tracking - What Are the Metrics Looking At?

There's been a lot of debate lately about traditional metrics versus new mhetorics. Take us true what is important to you and how you do itye. Is this, it's a, it's very philosophical question for me. And i sit around with my team and we talk about prose and cons of a lot of different metrics. That's really o overall philosophy about about business that not everyone agrees with.

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