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Brandon Shockley - Brand tracking & research
Let's talk branding
When Is It Really a Good Idea to Start Brand Tracking?
When is it actually a good idea to start brand tracking? I'm infamous for talking people out of research. The most valuable information that youare ever going to get in marketing is marketing right? Am, over all, i've the most insight that i tend to see in market research comes from qualitative. But i feel ike qualitatives, where you get the sort of interaction and the human side atat that's go to inform messaging.
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