How Much Research Is Enough?

I always have this discussion with both clients and students, like, how much research is enough? A that is a very good question. I think i'm probably on the theres only a spectrum from people who wanted extensive research everything. Want to have really extensive research in every possible scenario. So i'm toward the opposite end of the spection that i think we should do research really. Research should be part of the strategy and marketing process. In a perfect world, it's not a separate thing where we try to find something out and then act on it. But having a foundation and building on it isalways going emore productive. And those things are only going to make your job easier