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Brandon Shockley - Brand tracking & research
Let's talk branding
Do You Know What You're Doing With Positioning?
The way we've thought about positioning before is kind of like a card game. The challenge is, which do you go after since you have limited resources? And ye really it's a resource and focus problem for positioning. But ting for the same attributes are important in the category is a good thing. They're important because people look for those when they have a problem or want to buy som i love that.
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