Brandon Shockley - Brand tracking & research
Let's talk branding
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Do You Use Salients and Category Entry Points in Your Surveys?
Salients and category entry points, you knew it was coming, right? Like, do you use that that modle in your tracking andand how do you deal with it? A. So we are using that as far as category entry points,. as much as possible, to make those brand image attributes linked to category entry points. The great thing about those is it really easy to get by. You don't wet to change the survey design fory asking image attributes.
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