The Future Fortis Field: Brand Salience and Brand Mental Access

Brand salients and brand mental availability refer to the likelihood that a consumer will notice, recognize or think of a brand in buying situations. At latana, we still value brand recall, and achieve this using both our aided awareness, which is prompted brand cognition, and unaided brand awareness, unprompted brand recall. Both of these measures will reveal whether consumers are just generally able to identify your brand, but are not directly related to your market share. If you're interested in learning more about this disqualitative, quantitative research, brand tracking, brant audits, go check out my latest course.