What Is Brand Tracking and Why Does It Matter?

A brand tracking is really all the things we're doing to monitor the the impact of the brand, how people think about it. That's mostly through surveys a so we survey probably 50 to 60 thousand people a year. So those are some of the things that go into brand tracking and ideally measuring that overtime. It's not so much a score card or a report card to say, what you did worked or didn't work. You're doing a good job or a bad job, because there's so many other things happening where it's really helpful understanding.