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4min chapter
Brandon Shockley - Brand tracking & research
Let's talk branding
Brand Tracking at Latana
Angela mullen from latana talks about brand tracking and how she looks at the future of this constantly evolving field. The way which we do this at latana is via mobile surveys. So if a company wants to understand of a particular audience, for example, what do their consumers think about the brand? What are the different tions that come to their mind when they think about a particular brand? This is really what we're doing v our mobile surveys with users all around the globe.
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