The iconic John Lewis Christmas ads and the brand strategy that inspired them

1

Introduction

00:00 • 5min

2

Is Starting Early Necessary?

04:30 • 2min

3

John Lewis and Partners: Why Christmas?

06:09 • 2min

4

The Emotional Storytelling of Christmas

08:22 • 2min

5

John Lewis: The Long Wait

10:08 • 3min

6

Are You Coming in With a Sense of How You Might Adjust It?

12:41 • 2min

7

The Story of a Penguin

14:51 • 2min

8

John Lewis - Is There a Twist at the End?

17:05 • 2min

9

What's the Role of Planning on the John Lewis Work?

19:23 • 2min

10

The Role of Strategy in Creative Work

21:14 • 2min

11

Is There a Conversation on John Lewis?

23:11 • 4min

12

Isn't It a Wonderful Life?

26:49 • 2min

13

What's the Best Way to Start a New Year?

28:21 • 2min

14

The Man on the Moon

30:19 • 3min

15

Man on the Moon, Richard, Is That From Another Team?

33:10 • 2min

16

You Get a Gift That Everyone Loves?

34:46 • 4min

17

Is That Red Telephone Box Right Over the Wall?

38:17 • 3min

18

John Lewis and Buster the Boxer

41:18 • 2min

19

Give a Little Love

43:29 • 3min

20

John Lewis - The Music

46:16 • 2min

21

How Do You Make the Final Judgment?

47:52 • 2min

22

Is Boy in the Piano a Storyboard?

49:58 • 2min

23

What Comes With Fame Is Notoriety

52:09 • 3min

24

What Makes Good Creative Work?

55:11 • 2min

25

Working With Rick at Adam and Eve DDB

56:48 • 3min