The iconic John Lewis Christmas ads and the brand strategy that inspired them
On Strategy Showcase
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John Lewis: The Long Wait
The first film that we're going to talk about is in 2011, which is sort of the coming out of the new way of John Lewis communicating with this sort of emotional thread. While you weren't involved in it, can you tell us what that spot the long wait signified for John Lewis in your opinion? "It was just quiet and elegant and told a beautiful story"
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