John Lewis and Buster the Boxer

John Lewis continued to build its market share. And the results were getting stronger and stronger. So I suppose we had the same reaction of how to let's not change the fundamentals. Let's keep riding this wave. The numbers around bus the box who were just incredible in terms of just how popular it was. It was opening doors for us. For example, on Buster the Boxer, we were able to broke our partnership with Sky where the ad was launched on Sky Plus alongside actual programming. so people could watch the ad alongside programs.