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The iconic John Lewis Christmas ads and the brand strategy that inspired them

On Strategy Showcase

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The Story of a Penguin

"I can't actually remember there was a moment. Dan seems to think he was about we wrote a script with satanava about penguin in a weasel," she said of her co-star Daniel Radcliffe. "We thought this could be really good and and it was it was a wonderful thing to to go and make."

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