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The iconic John Lewis Christmas ads and the brand strategy that inspired them

On Strategy Showcase

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Is That Red Telephone Box Right Over the Wall?

"I think it started from just the silly thing of a rabbit or rabbit's bouncing on a trampoline. And we just, it was sort of like, it just made us laugh and smile," he says. "It captured it kind of felt like respite from what was going on in the news." He adds: 'We're trying to make things that are just really popular, just really entertaining'

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