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The iconic John Lewis Christmas ads and the brand strategy that inspired them

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Isn't It a Wonderful Life?

It was a special year for me that because it sort of, it was like a wave coming in and freshening it all up again. And you can tell everybody this is your song. It may be quite simple, but now that it's done. I hope you don't mind that I've got down to words. How wonderful life is while you're in the world.

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