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The iconic John Lewis Christmas ads and the brand strategy that inspired them

On Strategy Showcase

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John Lewis - The Music

Elton, it was, it was there and it was such a relief to have the track locked. And all we had to worry about was, do we play it as one track or do we play his versions throughout his life? This year, I was in the recording studio with the artist about 12 hours before the press release. So, so from, from those two extremes, from the very creation of the idea, rightThe way through to play out,. It contains, and it's, it is, music is so subjective. There's years where I think we got an absolutely spot on. And I think there's tracks that I absolutely love. Less keen on the ads, let

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