Working With Rick at Adam and Eve DDB

Richard Brem: I just immediately love Rick's energy. He's always like bristling with ideas and stuff. And so I thought this will be fun if I can just help him. Martin Beverly: We don't really care where the idea comes from. We're happy to tell each other that it's a bit shit and forget that. They say effectiveness is at the heart of the culture, not just creative but creative in service of effectiveness.