
The iconic John Lewis Christmas ads and the brand strategy that inspired them
On Strategy Showcase
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Give a Little Love
It was a tough year for everybody, obvious reasons. And then to do this and know where the country's head would be at Christmas when we were heading towards a time where everybody's going to be locked in. I mean, it was so uncertain. It was the hardest year because do we walk away from storytelling? Do we have to do something different? Did we have to read the room? Do we do want it all? Do we? We got to the end of the list. Listen, we just need to, if success this year needs to be like John Lewis, you've read the room.
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