What's the Best Way to Start a New Year?

I've got to imagine that both creative and strategic people coming together, they're probably coming in with little field notebooks full of little ideas that come out of just real life. So are you kind of keeping a track of things throughout the year of what's interesting or is it, and then you launch it in January? Yeah, unofficially, definitely. Just the personal stories are the best ones, right? And when we talk to customers and you hear the little stories of their own sort of personal Christmases that you can stay. It's like when Rick was talking about how he came up with Monci and it was because Mabel had an imaginary friend. You know, sometimes