The iconic John Lewis Christmas ads and the brand strategy that inspired them
On Strategy Showcase
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The Man on the Moon
Edgar was on the radar in 2016, but it didn't run until 2019. The show is all about embracing difference and using Christmas as a unify. It also had an undercurrent of reaching out to those who might feel a bit lonely at Christmas. And that's why we decided to partner with AGK to help support their cause.
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