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The iconic John Lewis Christmas ads and the brand strategy that inspired them

On Strategy Showcase

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Man on the Moon, Richard, Is That From Another Team?

Originally, it was a script about somebody in a block of flats and the little girl lives on the bottom flat. And so we just made it the man on the moon. It perfectly aligns with thoughtful gifting because the girl is actually sending a gift of a telescope from Earth to the moon. Is that the way it was working so that he could look back at her?

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