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The iconic John Lewis Christmas ads and the brand strategy that inspired them

On Strategy Showcase

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Is There a Conversation on John Lewis?

If I, any idea or anything that I find that I think is interesting, I almost immediately tell Rick. And sometimes I'll kind of annoy him with those and keep bringing them up. So we're very like chatty and informal and just like to kind of bounce things around. That year was funny because it broke every single when you were talking about before the formula. It broke every every formula that I don't, but we were better at spoken to me about that strategy quite a while.

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