#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing

1

Introduction

00:00 • 3min

2

What Makes People Cool?

03:02 • 3min

3

Influencer Marketing and Social Media

05:39 • 2min

4

Do You Really Want to Be Cool?

07:45 • 2min

5

How Did Think About Become a Founder in the Early Days?

10:00 • 2min

6

How to Build a Brand

11:38 • 2min

7

Build Fame, Build Brand Codes

13:36 • 2min

8

The Brown Couch and the Headphones

15:08 • 4min

9

Marketing Sciences Meets Hardcore Creativity

18:48 • 2min

10

Brand Experience Before Employee Experience Before Customer Experience

20:44 • 2min

11

Building a Successful Business Around Social Media

22:55 • 4min

12

The Relationship Between Content and Commerce?

27:07 • 3min

13

TikTok - It's All Easier Than You Think

30:26 • 2min

14

How Do You Think About Behavior Change in Relation to Brands?

32:24 • 4min

15

Cold Calling - How to Get People to Like You

36:30 • 2min

16

How to Disrupt a Customer's Thinking

38:58 • 3min

17

The Brand Meaning Bit's Most Important

42:14 • 3min

18

Do You Give Blood?

44:59 • 2min

19

The Core Principle of the Habit Formation Program

47:10 • 2min

20

The Most Difficult Part of the Fort?

49:25 • 2min

21

The Biggest Lessons as a Founder

51:54 • 3min

22

Do You Know What You're Doing?

55:07 • 2min

23

Dla

56:56 • 2min

24

What's One Piece of Advice for Your Younger Self?

58:42 • 2min

25

Is It About Fitting in With Everyone?

01:00:28 • 2min

26

You Know, I'm Either Facing a Lot or I've Won the Game?

01:02:23 • 2min

27

The Most Important Trait That a Founder Must Have

01:04:00 • 1min

28

How to Find the Right Partners and the Right People That Complement Who You Are

01:05:29 • 2min