#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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Influencer Marketing and Social Media
The whole concept of cool was for people who were suppressed by society, so they used to have to put on a cool pose. But now kind of the whole concept has been appropriated by marketers and now kind of sits at the very top of society. If you like, like if you're cool, you know, lots of cool shit, lots of good shit happens to you. But it's only one way to influence. So there's lots of different ways to be influential other than just being cool.
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