#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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The Relationship Between Content and Commerce?
Mr. Biz: How do you see the relationship between content and commerce now? He says Kim Kardashian just got a $3 billion valuation on Skims, which has been doing content for years. The more times you're engaged with that brand, he says, the more likely you are to buy it in a buying situation. And so these two worlds are colliding in a sense; Mr. Biz is an example of that.
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